Questions that reduce sales friction
The FAQ page gives customers a place to answer practical questions before a visitor reaches out. It should stay concise, specific, and oriented around the buying decision.
What belongs here
- How long a launch usually takes.
- Which pages are included by default.
- What the customer needs to provide.
- How contact inquiries are handled.
- Whether analytics or cookies are enabled.
Editorial rule
If an answer needs more than two short paragraphs, it probably belongs in an article, service page, or customization document instead.