Clear service paths
Structured sections turn casual visitors into informed leads with service summaries, proof, process, and direct CTAs.
- Landing page
- Services index
- Individual service routes
Independent studio template
North & Main Studio
A composed, content-forward website starter for businesses that sell through craft, credibility, and clear next steps.
- week launch path
- 1-3
- accessibility target
- 95+
- mobile LCP goal
- <1.2s
Built for service businessesStatic-first pagesMDX-ready contentFirebase contact pipeline
What the site does
A marketing surface that feels established from day one
The starter balances sharp positioning, practical content sections, and fast loading pages so a customer can launch without inventing a design system from scratch.
One-edit brand surface
Customer colors, fonts, contact details, CTAs, and trust copy start from a single typed configuration file.
- Typed brand config
- Reusable tokens
- Content-first defaults
Launch-ready fundamentals
SEO metadata, static rendering, smoke coverage, and Firebase-friendly deployment assumptions are built into the skeleton.
- Static export toggle
- CI-ready scripts
- Playwright smoke path
Engagement flow
Designed for short, high-trust website builds
Each customer engagement can begin with the same tested structure, then narrow around brand, content, and contact routing decisions.
Rebrand the foundation
Replace the brand configuration, tune the palette, update CTAs, and choose which standard pages stay in scope.
Fill content sections
Drop page and article content into MDX files so copy remains portable, reviewable, and easy to hand off.
Connect inquiries
Route the contact form to Firebase, email, or a CRM integration while keeping a mailto fallback for static deployments.
Proof pattern
Human endorsements without visual noise
The testimonial row is restrained, readable, and ready for customer quotes, partner badges, or case-study excerpts.
The first version already felt like our business had been online for years. We only had to bring our words and photos.
The structure made the sales conversation calmer. People knew what we offered before they reached out.
Ready for customer content
A flexible starting point for serious small-business sites
Use this template when the client needs credibility, clear navigation, practical SEO, and a contact path without app-level complexity.